How branding changes everything
Many years ago, a friend of mine was preparing to diversify his company in the real estate sector. He asked me how much should be the investment for a small thing like creating a logo for this new venture. He had two friends who were "part-time graphic designers" and he was thinking to ask them for the development of a logo for him. One of them had quoted him a few thousands rupees. Another was ready in a meal in a five-star hotel.
When I heard this, I just smiled. I told him this treatment for the logo of his company will be a tragic mistake. One that he would regret for years. I recommended him to go to a professional agency that qualifies for it.