Branding is the sum total of a company's identity. It's a combination of logo, colours, templates, tone of voice and much more. Brand image is created with brand management which is creation of perception in the mind of a buyer. In a promotion strategy, branding stands tallest. It is the mix of marketing techniques and strategies to create the brand image and promote sales.
Sepia begins with turning a product into a brand. A brand that's just not known, but is engraved in the minds of the consumer. A brand that they can relate to. A brand that they would demand. And while doing this, we adhere to our principles of originality, innovation and creation while keeping an eye on our Target Group (TG) and parallel advertising too, while working consistently to widen the TG. And this turn benefits double to our clients.
We are known for our branding work because of the ideas we create and the job we do. Our writers, designers, artists, strategists bring a brand to life.
Our steps for effective brand creation:
Our history shines with various such examples when a product or a company began its journey with us. And today they have turned themselves into flourishing businesses and the top choice for the customers.
At Sepia, the branding exercise begins from creating the brand name and logo, if required. The logo is what that stands for the character and vision of the Company. The logo of a new product should be in sync with the company's logo. The logo, strengthened by corporate colour scheme, defines the brand and its business.
Then it's the turn of templates that is the second step for the brand recall. The look and feel of a template of an ad, brochure or presentation immediately connects to the mind of the TG. Further the branding exercise includes letterheads, visiting cards, business envelopes, greeting cards, corporate caller tunes and standees.
The branding gets a major highlight with inhouse and corporate office branding that includes banners, standees, poster, pocket cards, fencing, etc.