How to make your brand the superhero of the market without spending the "BIG BUCKS"? How to reach out to the consumers? How to give the consumers an experience of your brand?
There could be various answers. But the best one is - 'Below the line' (BTL)! Recession, budget limitations and the downfall of ROI through traditional media, has significantly increased the equity of BTL. It's not anymore a child of a lesser god.
Sepia understands the fact and believes in creating the aura of a brand in every way possible. That's why we put our creative energy in going "out of the box" (see our logo).
And challenges are always opportunities for us and crisis often spurs innovation. The idea is to reach out to the audience and bridge the gap between consumers and brands.
Direct Mailers, emailers, consistent and communicative newsletters, brochures, events and exhibitions are all what comprise our BTL strategy. Afterall, we are living in an experiential age where brand success is all about experience and engagement.