With adverting we can get your product selling, but the right media placing can get it the credibility that can't be purchased.

One of the strongest assets of Sepia advertising is the skills of the agency in media planning and buying. We are focussed to help you target the advertising goals. Our media planners undertake state-of-the-art market research programme, combined with their own market wisdom, to reach the exact customer who will purchase the product.

We identify the media that will be the most profitable buy. Plus, our targeted planning is able to aim the expected response from newspapers, magazines, direct mail, billboards, cable, radio and television.

Each brand is unique. So the mediums also can't be common? The media services at Sepia strives to achieve everything that's innovative. Traditional media, though popular, may not be the most effective branding strategy. We delve deep into the brand's psyche and carve out a unique path through which it can conquer the final frontier.

The steps of media planning

Competition Study - We also analyse the media activities by the competition and their effect on our brand and market.

Planning Guidelines - We set media objectives that best reflect the category and brand requirements, blending it with existing research data.

Media Plans - We develop focused media strategy for our clients as a whole, based on advertising objectives. We recommend the ideal budget to achieve these objectives with the right media-mix.

Portfolio Management - We develop media plans customised for national and local marketing needs.

Our thrust is on working together with media groups, channels and client is undertaken from time to time and recommendations are fed into planning and buying process.