A good PR will tell you what you need to hear instead of what you want to hear.
A wise spend on Public Relations activities can move products and services, increase the faith of the employees in the company and achieve well-deserved recognition for your organization. At Sepia advertising we see the objective of public relations as: "resolving the social conflict (it could also be the dilemma of the consumer to make a purchase decision) by communicating the messages, in the right way, to the right audiences, at the right time."
This takes a lot more than a series of publicity releases, stories or speeches. It is much more than organising events, creating media kits, or press conferences.
Every public relation strategy is different as every brand is. Sometimes a community meeting or editorial support works better than press releases. Sometimes a facebook campaign creates the magic. It all depends on the nature of the job to be done and the objectives to be accomplished.
These are only a few of the creative approaches we undertake to solve problems or maximize opportunities for a variety of clients. No two situations are exactly the same, but our approach to each is always based on a proven sequence of steps.
At Sepia, we analyse the situation first and have a mutual agreement on objectives with the clients. Next, we execute the various steps and services that comprise the plan. Finally, we complete an overall evaluation of the results.