For KB Realty's 100-acre township on Raal Road, Vrindavan, Sepia worked as the real estate branding agency behind the project's positioning, visual system, event branding and on-ground execution. The work centred on a Lucky Draw event held with RedBrik, the exclusive sales partner. This case study explains what was decided and why.
Project Snapshot
KB Realty's Raal Road development is a proposed integrated township spread across 100 acres in Vrindavan. Sepia was brought in to give the project a clear identity and to present it at a Lucky Draw event for customers, channel partners and guests.
- Client: KB Realty
- Exclusive sales partner: RedBrik
- Project: 100-acre integrated township, Raal Road, Vrindavan
- Occasion: Lucky Draw event for customers, channel partners and other attendees
- Positioning line: Experience Nextgen Contemporary Living
- Sepia's scope: Project positioning, concept development, branding and design, and event execution
The assignment combined two kinds of work that many developers split between firms. Project identity often sits with an advertising agency, while live events go to a separate event company. Here, one real estate advertising agency handled both, which kept the message the same from the first render to the final stage moment.
A note on scope: this case study documents positioning, creative work and execution. Sales and lead-generation results are not reported here.
The Brief: Communicating a 100-Acre Township
KB Realty conceived the development as an integrated township with residential spaces, landscaped areas, recreational amenities and community facilities. At 100 acres, it is far larger than the single-building projects most buyers are used to visiting. The brief was to show that scale while giving each part of the township a shared identity.
What the township had to communicate
A project of this size asks buyers to take in several layers of information at once. The communication had to cover:
- The overall development concept and how its parts connect
- Proposed architecture, including entrance designs and residences
- The residential formats planned for the township
- Landscaped spaces and recreational amenities
- Community facilities and the larger masterplan
Each of these is easy enough to explain on its own. The risk is that, presented separately, they read as a list of features rather than one place to live. Solving that problem shaped every decision that followed.
Why the Lucky Draw event mattered
The Lucky Draw gave KB Realty a chance to introduce the development concept to customers, channel partners and other attendees in one room. For many guests, it would be their first coordinated look at the township. That gave the event a job beyond the draw itself: it had to present the project clearly.
Channel partners were an important audience. They explain the project to buyers later, often without the developer in the room. A clear and consistent presentation gives them a story they can repeat accurately.
A competitive corridor
Vrindavan has drawn growing interest from township developers. News reports from January 2026, including one by SquareFeat India, stated that another integrated township in Vrindavan sold around 750 residential units within a few days of its launch. Buyers in this market are now comparing several large, planned projects at the same time.
In that setting, a real estate marketing strategy built only on amenities runs into a problem. Most townships offer similar facilities, such as clubhouses, parks and gated security. These features matter to buyers, but they rarely separate one project from the next. Positioning does.
The Positioning Decision Behind the Marketing and Branding Strategy
The communication was built around one line: Experience Nextgen Contemporary Living. Every later decision on visuals, panels, screens and event material followed from it.
One line instead of an amenity list
A common approach in township marketing is to lead with a long list of amenities. Sepia took a different route. The line was chosen to bring the township's residential, recreational and community elements under one idea: an integrated way of living.
The reasoning was practical. A single idea is easier for a buyer to remember after the event ends. It is also easier for a sales team to repeat without drifting off-message. The amenities then become proof of the idea, rather than the message itself.
This is the central choice in any marketing and branding strategy for a large project. Developers can tell buyers everything, or they can give buyers one clear reason to care and let the details support it. For a 100-acre township, the second approach is far more likely to stay with people.
How the line shaped every touchpoint
- A positioning line only works if it appears everywhere. In this project, it carried across:
- Architectural renders and masterplan illustrations
- Presentation boards and freestanding panels
- LED screen graphics on stage
- Lucky Draw communication and printed collaterals
This is the core of real estate brand marketing: one promise, repeated with discipline across every format. Without that discipline, a large event can feel like several separate campaigns sharing a venue. With it, each panel and screen strengthens the same message.
Building the Visual System for Marketing and Brand Management
Positioning sets the message. The visual system makes it recognisable. Sepia built the system using KB Realty's identity and the project's communication direction, then applied it to every format used at the event.
Palette, patterns, type and renders
The system rested on four consistent choices:
- A predominantly green palette, which reflects the township's landscaped spaces
- Graphic patterns used across panels and screens to tie separate pieces together
- Consistent typography, so information read the same way on every surface
- A common treatment for project renders, so images of different parts of the township looked like one place
The last point matters more than it may seem. Renders of entrances, residences and amenities are often produced at different times, sometimes by different teams. Without a shared treatment, they can look like they belong to different projects.
A common finish makes the township feel unified before a buyer reads a single word. For a development of this scale, that visual consistency also signals planning discipline. Buyers tend to read a well-organised presentation as a sign of a well-organised project.
Placing the sales partner's identity
RedBrik, the project's exclusive sales partner, also needed a visible presence at the event. Good marketing and brand management means deciding in advance how two brands will share space without competing for attention.
Sepia incorporated RedBrik's identity into the event communication in its role as exclusive sales partner. Both the project and partner identities were applied consistently across the venue. This helps buyers understand who does what, which supports clearer conversations after the event.
Event Branding and On-Ground Execution
The Lucky Draw required the project identity to be carried through the entire venue. Sepia handled both the design and its execution on site.
Five layers of venue branding
Sepia developed and executed branding across five layers:
- Stage and LED screens: project presentations, architectural visuals and Lucky Draw communication
- Architectural display panels: renders, masterplan concepts, proposed amenities and residential illustrations
- Venue branding: freestanding panels, presentation areas and branded installations
- Event collaterals: table communication, Lucky Draw materials and supporting print
- Visual coordination: consistent use of project and partner identities throughout the venue
Each layer served a different part of a guest's experience. The screens held attention during the programme. The panels rewarded guests who wanted more detail, and the table materials stayed in front of guests for the whole event.
Exhibition-style project displays
The display panels formed an important part of the event. A series of branded panels presented architectural concepts, entrance designs, residences, landscaped areas and proposed amenities. Information boards explained the township's larger planning approach.
Why pair printed panels with large LED screens? Screens are good for scale and impact, and they suit architectural imagery shown to a full room. Panels let people stop, read and study one part of the project at their own pace.
Together, the two formats served both kinds of guest: the one who wanted the big picture and the one who wanted specifics. The exhibition-style layout also gave the event a natural flow. Guests could move from panel to panel, building their understanding of the township piece by piece.
Shared colours, typography and imagery linked each panel back to the larger positioning. No single display had to explain the whole township, because the visual system did that work across all of them.
Keeping the Lucky Draw on-brand
The Lucky Draw was the central activity of the event. It included an on-stage winner presentation, branded backdrops and a celebratory confetti moment.
Promotional activities like this carry a risk. If they are designed separately, they can pull attention away from the project and leave guests remembering the prize instead of the property. Sepia built the Lucky Draw identity into the stage design, LED graphics, printed materials and winner-announcement communication.
As a result, the draw stayed connected to the township's identity rather than appearing as an unrelated promotion. The project brand remained visible even at the event's most energetic moment.
From approved design to installed venue
A strong design on screen is only half the work. The other half is getting it produced, placed and checked at the venue. Sepia translated the approved design system into physical and digital event applications, coordinated their placement and maintained consistency across the site.
This kind of execution follows the same logic as real estate project management. Many vendors, materials and deadlines must come together on one date, in one place, with little room for error. A misprinted panel or a mismatched screen file is hard to fix once guests arrive.
The final setup included large LED installations, project information panels, venue graphics, printed collaterals and branded guest-table materials. Event photographs document the completed installations, the project presentation areas and the Lucky Draw proceedings.
What Developers Can Take from This Project
Every project is different, but several lessons from this assignment apply to most large residential launches:
- Settle positioning before producing anything. Renders, panels and screen content are expensive to redo. A clear line at the start saves cost and keeps every asset aligned.
- Treat events as part of the brand, not a side activity. A lucky draw, site visit or channel-partner meet is often a buyer's first real contact with a project. It should look and sound like the project.
- Give renders a common treatment. Visual consistency across images signals planning discipline, which matters for a large township.
- Define partner roles visually. When a developer and a sales partner share a stage, clear and consistent brand placement prevents confusion.
- Plan execution with the same care as design. Venue setup is where many good concepts lose their consistency.
Where branding fits in development and management
Good real estate development and management treats the brand as part of the project plan, not a task left for the final weeks before sales open. Developers usually work with several advisers at once. A real estate development consultant helps shape the product mix and planning, while real estate project management consultants track cost, schedule and delivery.
Branding needs to run alongside both. Positioning decisions depend on what the product actually is and when each phase will reach the market. A real estate consultancy that understands planning and delivery can keep the message tied to what the project can genuinely promise.
That last point is important. A brand promise that runs ahead of the product may help at launch, but it creates problems at handover. Positioning works best when it describes the project accurately and simply.
Choosing the right partner
Developers searching for the best real estate consultants in India should look past rankings and ask a few direct questions:
- Can the firm explain the reasoning behind its positioning, not just show final designs?
- Has it delivered both creative work and on-ground execution?
- Does it keep its claims tied to what the project can actually deliver?
- How does it coordinate with sales partners and project teams?
The answers say more about a partner than any award list. They also show whether the firm will think about the project the way the developer does.
Conclusion: Sepia's Role and Next Steps
For KB Realty's Raal Road township, Sepia handled the full chain of work: project positioning, concept development, branding and design, and event execution. The result was a completed branded event with one visual system across the venue, stage, project displays and Lucky Draw proceedings. Every element was built around a single idea: Experience Nextgen Contemporary Living.
Founded in 1991, Sepia is a branding agency India's real estate developers can bring in from first positioning through to on-ground delivery. As a branding agency in Noida, Sepia also works close to the real estate consultants Noida developers already rely on for planning and delivery, which keeps coordination simple.
If you are preparing a township launch, a channel-partner event or a repositioning of an existing project, book a consultation with Sepia to plan a positioning and branding approach that fits your development.
Project credits: Project positioning, concept development, event branding and execution by Sepia. Client: KB Realty. Exclusive sales partner: RedBrik. Project: 100-acre Raal Road township, Vrindavan.
Disclaimer: This case study documents Sepia's positioning, creative and event work. Sales and lead-generation results are not reported. RERA registration, project approvals and statutory disclosures are the responsibility of KB Realty as the developer, and Sepia is not the promoter of this project. Project details describe the proposed development as presented at the event and may change. Buyers should verify current project information with the developer and on the UP RERA portal.
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